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BMP 024 Social Media For Business: Tips, Tricks, And When It’s Time To Hire Help

Social media can be an overwhelming undertaking for small businesses and entrepreneurs. This week, Brent sits down with publicist Cynthia Smoot. She points you in the right direction on where to start and warns of hiccups you may encounter in your online journey.

Social Media Tips Covered

  • First, Cynthia talks about branding for small businesses.
  • For example, what would effective branding look like for a restaurant?
  • Second, how Facebook changed the marketing game.
  • Third, selecting what platforms fit your business.
  • Fourth, why Facebook is a great first platform.
  • Fifth, what is the difference between your purchaser and your customer?
  • Sixth, how to use hashtags on various platforms.
  • Seventh, how hashtags create communities.
  • Eighth, how to narrow down your hashtag audience.
  • Ninth, how to use these platforms for advertising.
  • Moreover, how to monitor the return on investment for social media ads.
  • Tenth, how to use social media to boost customer service.
  • In addition, the current trend: video.
  • Then, common mistakes that businesses make in social media.
  • Finally, when is it time to outsource?

Your Next Great Listen

If you enjoyed this episode, you might also like:

  • Confessions of a Small Business Owner. In this episode, Walter Boyd shares some of his big missteps so that other business owners can avoid the same mistakes.
  • Growing Small. In this episode, Dave Borski shares how he used the knowledge gained from working for a big company to start his own small business.
  • Business Tenacity. In this episode, Kathy Fielder shares what it takes to pivot a business in amid COVID including her personal story of changing your focus from home furnishings to PPE in just 3 weeks.




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Episode Guest:

BMP 024 Social Media for business with publicist Cynthia Smoot

Cynthia Smoot

Gangway Advertising

Cynthia’s personal passion for social media and digital marketing led her to leave the publishing world and join her husband’s marketing agency, Gangway Advertising where she uses her skills to create a digital footprint and execute public relations for the firm’s lifestyle clients including Bread Winners Café & Bakery, Pat & Emmitt Smith Charities, the Dallas Zoo, Wells Fargo Advisors, Truluck’s, José Eber Salons, and Fletcher’s Original Corny Dogs.

In 2008, Cynthia created Oh So Her popular lifestyle blog features the “hottest events and coolest people in Dallas”. has become the go-to website for those who have a passion for fashion, food, philanthropy, events, and reality TV. 

Your Host:

Business Minutia Podcast 026 Company Reorg: What to expect when your business restructures with Brent Richardson

Brent Richardson

Business Minutia Podcast

Brent Richardson is the owner, operator, and interviewer for Business Minutia. He has worked in an international engineering company since 2000. During that time, he has also served as a youth pastor and worked for a non-profit both as an adventure travel leader on youth pilgrimages and as a board member. He believes that the training he has received in leading volunteers has helped him in the corporate world as well.

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