BMP 015 Fletcher’s Corny Dogs: How the Texas icon is pivoting during COVID-19
Fletcher’s Corny Dogs and Big Tex are Texas icons. This year, the State Fair of Texas canceled for only the third time in its history. While customers are frustrated, we recognize that a lot of businesses that rely on Fair funds may suffer. In an effort to help small businesses learn from each other, we reached out to Aaron Fletcher at Fletcher’s Corny Dogs to see how they are pivoting to survive COVID-19.
Fletcher’s Corny Dogs pivot points
- First, Aaron shares what it was like growing up a Fletcher.
- Second, we learn how Aaron first got involved in the family business.
- Third, Aaron shares how important innovation is to the brand.
- Next, we hear about a failed attempt at a new product.
- In addition, Aaron shares where and when the idea of food trailers started.
- Moreover, Brent and Aaron discuss how other small businesses in DFW are pivoting during COVID-19.
- Finally, Aaron takes us on a culinary tour of DFW including some of his favorite restaurants.
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Aaron Fletcher is the grandson of Neil Fletcher, the inventor of the corny dog. Aaron now works as Quality Control for the family-owned and operated Fletcher’s Corny Dogs.
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